Truckin' On With Josh Giesbrechtby Jake Tully - Published: 9/20/2016
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Joshua Giesbrecht has made a name for himself by giving others a literal look inside the routine of the modern day truck driver.
While Giesbrecht certainly isn’t the first to bring public awareness to the profession or to help those outside the industry better understand who truckers are, his series of video logs – vlogs – have let many see some personality within the cab.
Publishing content on the YouTube Channel, Trucker Josh Vlog, Giesbrecht has over 16 million views on his videos and over 60,000 subscribers. "Trucker Josh Vlog" is one of the most viewed video blogging accounts related to the industry and has received acclaim across the board for providing a realistic and honest depiction of the modern trucker.
Hear what Trucker Josh himself has to say about his career and vlogging while on the job in Truck Driving Job’s interview with the man himself.
TDJ: For those that don’t know, how did you arrive at the decision to start a journey in video logging? Was it something that had been a hobby of yours before?
Josh Giesbrecht: I've always had an interest in filming. I used to make endless home videos at home as a child when we still had the mammoth video cameras with the VHS tape inside. I decided to start putting my life onto the internet so I could share with everyone what I did and how my lifestyle was unique. I was inspired by others like ShayCarl, and Charles Trippy who were already veterans of daily vlogging on YouTube.
TDJ: A lot of people outside the industry – and some within – have this negative and skewed perception of the typical truck driver. Why do you think that is?
JG: Most stereotypes exist because they're true so some degree. The industry has received a negative view because the only times you'd see a truck driver was in the truck stop stuffing his face with McDonald's while he complains about not getting paid enough or about how fuel is too expensive, or in the news because of a big accident. I wanted to get into the public view and start to change those stereotypes - and change the way people see Trucking as a career. I wanted to shed a better light on all drivers by being myself and not focusing just on trucking but to show that as drivers we're all different and have many different things we're interested in outside the industry.
TDJ: Has it been one of your goals to help people shape their idea of what an average trucker is or is that something that started to come with vlogging?
JG: I want people to see us in a better light and show the better side of the lifestyle. Trucking really has nothing to do with why I make videos, but since that's what I spend a lot of my time doing it gets a lot of attention.
TDJ: Do you ever meet any criticism about vlogging from older truckers or those who might be reticent to embrace technology?
JG: Not really. I think they are excited to see younger people getting interested in the industry. The old ways of recruiting are over. Young people nowadays can only be reach in one way - the internet.
TDJ: When you feature other drivers or folks in your videos they seem to be at ease - have you always found that you have had a natural skill in talking to people and making friends on the road?
JG: Actually, no. I'm a very private and introverted person off camera. I like to spend my time alone or with very few people. I have just a few friends that I spend time with. Most of my spare time I enjoy just being alone. Which might be why this career works well for me.
The camera brings out another side of me that I often hold in. People who meet me in person may be surprised or even confused because I stay quiet and rather watch conversations than jump into the middle of them.
I don't talk to a lot of people on the road. I mostly keep to myself, mind my own business and make my videos.
TDJ: Is it ever a struggle for you to keep coming up with content or to regularly release videos while simultaneously doing your job?
JG: I'm not sure I'd call it a struggle. I enjoy doing it. But it does keep me very busy. I rarely have time for anything else.
TDJ: What do you do in your down time outside of editing and uploading videos? Are there any hobbies or activities that keep you busy?
JG: I like outdoor activities. ATV-ing, shooting guns, off-roading, and camping.
TDJ: How would you describe your dog, Diesel, as a traveling companion?
JG: He's the perfect companion. Him and I share a bond that most humans will never share. He's my best friend, I know him better than I know myself.
TDJ: You have a massive online following. Do you frequently hear back from your viewers about your videos?
JG: Oh yes. Hundreds if not thousands of comments everyday over all my platforms.
TDJ: Do you have a long-term goal with your YouTube channel? Or are you satisfied with the impact you have made already?
JG: I always want to reach more people. I love doing what I do. The long term goal is to make the channel self-sustaining and park the truck and do them full time. That's the goal.
Check out Trucker Josh Vlog on YouTube for a more in-depth look into the lifestyle of trucking.